The True North Method

A​ ​NEW​ ​DIMENSION FO​R​ ​S​KI​NCARE : MEASURE​ ​+​ ​PRODUCTS​ ​+​ ​ROUTINE

The​ ​TRUE NORTH​ ​range​ ​was​ ​built​ ​around​ ​an​ ​intelligent​ ​biometric​ ​system​ ​tested​ ​on​ ​over 100,000​ ​women. ​ ​As​ ​he​ ​was​ ​carrying out​ ​his​ ​research​ ​using​ ​MY SKIN NAVIGATOR, ​ ​Jan​ ​Behrens precisely​ ​defined​ ​the​ ​optimum​ ​ actives concentrations​ ​ required by each​ ​skin​ ​condition, ​ ​and formulated​ ​his​ ​range​ ​accordingly.

​Below​ ​certain​ ​concentration​ ​levels,​ ​formulas​ ​are​ ​not​ ​effective​ ​and​ ​do​ ​not​ ​deliver​ ​the expected​ ​results. ​ ​ ​ ​

​​ Above​ ​certain​ ​levels, ​ ​the​ ​products​ ​become​ ​too​ ​aggressive​ ​and​ ​give birth to​ ​skin imbalances.

True​ ​North’s​ ​goal​ ​is​ ​to​ ​achieve​ ​skin​ ​balance. ​ By ​combining​ ​the​ ​moisturising, ​ ​nourishing​ ​and soothing​ ​benefits​ ​included in ​each​ ​product​ ​of ​the​ DE-STRESSED ​range, ​TRUE NORTH​ ​defines​ ​a​ ​personalised​ ​routine aiming​ ​at​ ​rebalancing​ ​the​ ​skin.

The​ ​skin​ ​will​ ​rebuild​ ​its​ ​defences​ ​against​ ​external​ ​aggressions​ ​and​ ​regain​ ​its​ ​natural​ ​balance. This​ ​balance​ ​is​ ​fragile. ​ ​A​ ​regular​ ​assessment​ ​of​ ​the​ ​skin​ ​condition​ ​using​ ​TRUE NORTH’s​ ​MY SKIN COACH​App ​will​ ​allow​ ​an ongoing ​adjustment​ ​of​ ​the​ ​skincare​ for a perfectly adapted daily​ ​routine.

“Right Diagnosis, Adapted Products Visible Results.” Jan Behrens