The Story


The Founder

Jan Behrens, the founder of TRUE NORTH, is a Danish Medical Research Specialist.  Educated by the Faculty of Health & Medical Sciences at the University of Copenhagen, he started his career with 8 years in research & development for a global pharmaceutical company.

Jan then went on to work for a leading Danish skincare company, where he gained even more beauty industry knowledge. During this period of his career, Jan found that many customers were applying skincare products that were not adapted to their individual needs. He also realised that a scientific diagnosis of the skin was rarely done, due to a lack of expertise and proper equipment in the stores.

Having been previously exposed to advanced biometric equipment, Jan decided to surround himself with a team of technicians and developed MY​ ​SKIN​ ​NAVIGATOR, ​ ​a​ ​skin​ ​scanning machine​ ​that​ ​provides ​a very accurate ​analysis​ ​of​ ​the​ ​skin.

As he was testing over 100,000 Scandinavian women over 3 years, Jan observed many cases of unbalanced skin related to an uneven oil-to-water ratio. This imbalance leads to a higher energy consumption and a stressed skin: the natural protection shield performs less effectively, which favours the development of skin disorders. A majority of the women he tested were using cosmetics carrying chemical-based elements, which often caused further skin imbalance, and often treated the symptoms rather than the root cause.

Since he could not find ​a​ ​simple​ ​skincare​ ​solution that was ​balancing and ​de-stressing​ ​the​ ​skin while providing only the necessary levels of clean, natural ingredients​, Jan decided to create his own: TRUE NORTH.

The Founder

The Name

TRUE NORTH is inspired by the precision of the nautical world, where the term “True North” is opposed to the magnetic north. To find the real objective, their True North, navigators must make regular assessments and correct the misleading indications  given by their compass.

Tangible results come with accurate measurements, and a good skin prescription always comes from a good scientific skin diagnosis.

The Name

The Scanning Technology

A balanced oil-to-water ratio is an important condition to a radiant skin. However, it cannot be easily measured and requires specific equipment. Jan took up the challenge of making available this technology and delivering the correct diagnosis to every woman.

With​ ​his​ ​team​ ​of​ ​technicians, ​ ​he​ ​developed​ ​MY​ ​SKIN​ ​NAVIGATOR.

This​ ​technology​ ​precisely​ ​measures​ ​a​ ​range​ ​of​ ​essential​ ​indicators​, including skin moisture, oil production, sensitivity and specific features on the surface of the skin, such as fine lines.

Jan​ ​carried out tests​ ​over​ ​100,000​ ​Scandinavian​ ​women​ ​over​ ​3​ ​years.

To enable​ ​each​ ​woman​ to ​do​ ​her​ ​own​ ​diagnosis​ ​so as​ ​to​ ​know​ ​her​ ​skin’s​ ​specific​ ​needs​ ​before purchasing​ ​products, Jan created a flexible mobile application: MY SKIN COACH.

The Scanning Technology