Privacy Policy

Effective date 14 February 2018

This privacy policy is owned and managed by TRUE NORTH COSMETICS ApS a Danish limited liability company. Under the restrictions set forth in this privacy policy the personal data disclosed may be handled both in EU and in other countries as defined in this privacy policy.

TRUE NORTH COSMETICS hereby informs you that many kinds of information are collected either directly from you or by following your interaction with TRUE NORTH COSMETICS’ websites. We may also combine information available from other sources with information we collect directly. We collect this information in order to offer you our products and services in the best possible way; to create a smooth shopping experience; and to operate our websites effectively.

This Privacy policy explains how TRUE NORTH COSMETICSs collects, processes and shares the information it collects. This Privacy policy applies to TRUE NORTH COSMETICS websites, products and services that collect data, link to or display this Privacy policy. This Privacy policy does not apply to third party services or websites which may be linked to TRUE NORTH COSMETICS websites, which may have privacy policies of their own. TRUE NORTH COSMETICS is not responsible for privacy practices and policies of such third party websites and services.

“TRUE NORTH” refers to TRUE NORTH COSMETICS including its affiliates (also referred to as “we”, “us” or “our” as the context may require).

The information we collect on our websites includes personal data and other information. Personal data means any information on a private individual where this person is identified or identifiable. Because we care about your privacy we treat information we collect with care and in compliance with applicable data protection and privacy laws.

We recommend that you read this Privacy policy carefully as it provides important information about personal data and other information that we collect. If you do not agree with this Privacy policy, please do not use our websites or services and do not provide TRUE NORTH with your personal data or other information.

What information we collect

We collect information either directly from you or automatically as described below.

We collect information which is needed in order to:

  • Fulfill your orders when shopping at our web stores
  • Register as a member on our website and application and sign in to your account
  • Complete any other requests related to the use of our websites, mobile application, products or services

Information collected directly from you includes for example your name, date of birth or age, gender, language, email addresses, telephone number, mailing address, payment details,  username, password and the consents and feedback that you provide on our websites.

Information we obtain from your use of our website and services

When you use our websites or interact with our products and services we collect information such as the browser you are using, your IP-address and location, access time, the website you linked from, pages you visited or content you viewed, and features and links you use, as well as cookies and other unique IDs. (Please see more details on cookies we collect in our Cookie policy).

Information on your purchases

We collect information relating to your purchases and your other interactions with us. Such information includes for example details of ordered products and deliveries, credit card details, billing address and other transactional information. We may also keep record of contacts or communication you have with our Customer Service within the limits permitted according to applicable law. We may also use third party providers to process your payment, in which case you will be redirected to such third-party providers’ pages.

How we process and use your personal data

TRUE NORTH uses and processes personal data collected on its websites for the purposes described below.  “Processing information here means the collection, recording, organization, use, transfer, disclosure, storage, manipulation, combination, protection, deletion and erasure of personal data.

We use your personal data to:

  • Provide, personalize and improve the products offered to you, ensure the functionality of our services  and operate our websites
  • Process your orders and perform any contract between you and TRUE NORTH
  • Identify you as well as prevent and investigate fraud and other misuse
  • Communicate with you for marketing and research purposes (for instance to conduct market researcher to inform you about new products or promotions). Prior to using your personal data for marketing purposes, we will obtain your consent as requested in relevant applicable laws

We may combine information you have given us while interacting with our products and services in retail stores where our products are sold with information obtained from your interaction at TRUE NORTH websites, for instance as a member of the community.

How we share your personal data

Except as described in this Privacy policy we do not sell, lease, rent or otherwise disclose your personal data to a third party without your consent.

We share your personal data with the parties indicated below and for the following reasons:

1. Affiliates and third-party vendors. We share your personal data with affiliates of TRUE NORTH and authorized third party vendors who process it for us, based on our instructions and in compliance with our Privacy policy. This may include sharing your personal data with the billing company, companies which deliver your purchases or provide other services such as customer service as well as companies which analyze and manage consumer data for us, conduct credit checks, market research and marketing campaigns. These authorized third party vendors are not permitted to use your personal data for any other purposes than those described in this Privacy policy and they shall keep your personal data confidential. We also require them to use appropriate security measures to protect your personal data.

2. International transfers. Our services may be provided using resources and servers located in various countries, partly located outside of EU. Therefore, your personal data may be transferred across international borders outside the country where you use our services. In the case the personal data is transferred outside of EU/EEA, we will take care of the transfer on contractual measures (e.g. using European Commissions Standard Contractual Clauses) and also on that the transfer has an appropriate legal basis and that the data processing and secrecy fulfills the requirements in relevant laws.

3. Lawful requests. We may be required by mandatory legislation to respond to legal proceedings or lawful requests to disclose your personal data to certain authorities or third parties.

4. Protection of our interests and combating fraud. We may also disclose or otherwise process your personal data, in accordance with applicable laws, to defend TRUE NORTH ‘s legitimate interests (for example, in civil or criminal legal proceedings) and when combating fraud.

5. Mergers and acquisitions. In case of reorganization of our businesses (for example mergers and acquisitions), we may disclose your personal data to prospective or actual purchasers or their advisers.

Personal data of children

Product orders will only be accepted by us if the consumer is 18 years old or more. Therefore, we do not collect personal data of children.

Steps taken to safeguard your personal data

Only appointed personnel of TRUE NORTH and third party companies operating on behalf of TRUE NORTH or on TRUE NORTH’s assignment (referred to as “Authorized third parties”) are entitled to access or process customer personal data. All persons processing such data have a personal right of use granted by TRUE NORTH. Different levels of access have been created based on the type of data a person needs to access or process according to his/her job description. Our systems are firewall protected. Manually kept and processed documents which include customer personal data are stored in locked premises. Only specifically authorized personnel of TRUE NORTH or Authorized third parties are entitled to access or process such manually kept customer personal data. All TRUE NORTH personnel or personnel from Authorized third party who is granted access to customer personal data are required to keep such data confidential.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

Your rights regarding your personal data

TRUE NORTH wishes to ensure that the personal data we possess is accurate and therefore encourages you to update your information in case of any changes. We also take necessary steps to delete incorrect or unnecessary personal data.

You can access and manage your profile and personal data from your own account.  You will be required to sign in with your user name and password to access your own profile.  If you cannot access personal data collected by TRUE NORTH via your own account pages, please contact our Customer Service.

You have a right to unsubscribe to our marketing messages and to request that we stop processing your personal data for direct marketing or market research purposes. In order to opt out from marketing messages, simply follow the opt-out link included in all marketing e-mails. Please note that TRUE NORTH may need some additional information in order to identify you and fulfill your request. Please also note that relevant applicable laws may contain restrictions and other provisions relating to your rights regarding your personal data. Finally, note that even if you have opted out from marketing and other communications from TRUE NORTH, we may still contact you or communicate with you to send you critical alerts relating to our products or services.

You have various choices in relation to your personal data.  These include:

  • Not to provide your data (though you will then not be able to order from our Web site).
  • Not to provide optional data (as indicated in web forms).
  • To withdraw your consent to use your personal data, as above.
  • To update your personal data, in which case we will delete the old data (which will still remain available on our servers backups for 60 days)
  • To update your preferences with regard to how we contact you.
  • To change your browser settings to block cookies, be alerted when you receive a cookie or to disable cookies.

Our use of cookies and other similar technologies

Cookies are small files, typically of letters and numbers, placed on your computer or device by a web server when you access certain websites. Cookies are stored in your web browser when you browse our websites.

TRUE NORTH websites may use cookies to offer you a smoother experience in our websites and in particular to:

  • Allow you to have a seamless experience and move from page to page without signing in again
  • Store your preferences
  • Select and display targeted advertisements and recommendations
  • Promote our products in our websites and in selected third party websites
  • Collect site analytics and improve our websites.

TRUE NORTH may use web beacons (also called “pixel tags”) in connection with its web pages. Web beacons are electronic images placed on a website that typically help us access certain cookies on the website, enable us to count visitors on our websites and help us improve our services. Web beacons collect, for example, information about visits from your IP-address.

Our TRUE NORTH websites may use so called “flash cookies”, i.e. Flash Local Shared Objects to store data on your computer or device. These flash cookies are used in particular when our websites use Adobe Flash technologies and are used for similar purposes as browser cookies.

Most browsers allow you to disable or enable the use of cookies. You may also delete cookies on your computer or device if your browser allows such feature.

You will find in our Cookie policy more details on our use of cookies, web beacons and similar technologies and how to manage them. We recommend that you carefully read our cookie policy before using or browsing our websites as such use and browsing of our websites will be considered by us as your consent to the use of cookies, web beacons and similar technologies in our websites.

Who is the controller of your personal data

The controller of your personal data is:





Changes to this Privacy policy

TRUE NORTH reserves a right to change and modify this Privacy policy from time to time. When we post changes to this Privacy policy we will modify the “effective date” at the top of this Privacy policy to indicate when such changes have come into effect. If the changes are material and affect you in an adverse way, TRUE NORTH will post prominently a notice advising of such change at the beginning of this Privacy policy and on our websites home page.

How to contact us

In general privacy issues, in issues relating to your account or to opt out from marketing messages, please contact our Customer Service.