CHAPTER 3 – A DAILY ROUTINE, SIMPLE BUT EFFECTIVE !

Published on 16 November 2018

CHAPTER 3 – A DAILY ROUTINE, SIMPLE BUT EFFECTIVE !

REBALANCE THE SKIN IS ESSENTIAL

When most brands focus on treating the visible skin disorders with sometimes aggressive products, Jan Behrens gained the conviction that the priority was to rebalance the skin first.

For this, he looked in the market and finally formulated his own range with the most effective natural ingredients to provide the skin with only what it needs – and allow it to naturally eliminate what it does not.

TRUE NORTH 

After several years testing various formulations, Jan managed to finalise a short range of simple and natural products that effectively rebalance the skin.

To do so, he dismissed a number of ingredients that he considered too aggressive and finally had a special combination of Aloe Vera and Pentavitin specifically formulated for True North. 

ALOE VERA BALANCING COMPLEX

In simple terms, his Aloe Vera Balancing Complex is the association of Pentavitin, a plant derived ingredient, 100% natural, used for its ability to strengthen the skin barrier and lock moisture in the skin for 72 hours, and pure organic Aloe Vera extracts, well-known for their moisturising and healing action.

As a result, the complex calms and prevents inflammation, intensely hydrates the skin for a long period, and helps protect itself by rebuilding its natural defense mechanisms. 

A DAILY ROUTINE : SIMPLE, NATURAL AND EFFECTIVE

Being influenced by his Scandinavian background, Jan also thinks that life should remain simple ! One of this objectives was therefore to put together a range that would be short, straightforward and effectively treat most situations while remaining gentle to the skin.

To do so, he decided to formulate each product at the right level of concentration to treat the lightest conditions. He then played on the routine to combine the formulas and get the appropriate level of actives to treat the most severe cases.

This approach explains why, in the simplest cases where the skin is balanced and has no particular deficit, his routine can be limited to only two products, a cleansing milk and a tonic lotion that will maintain the balance,

while more emollient products or more concentrated formulas (day or night cream, serum, anti-pollution cream etc …) will be necessary when the conditions become more severe.

THE SECRET …

A majority of skin disorders result from an imbalance between oil and water.

The secret is to balance your skin the way Scandinavians balance their lives !