Chapter 1 – Once upon a time …

Published on 2 November 2018

Chapter 1 : Once upon a time … Jan Behrens,  the founder of TRUENORTH

FOUNDER OF TRUE NORTH – JAN BEHRENS

Jan Behrens, the founder of TRUENORTH, combines a medical education, a scientific research background  and a sales & marketing beauty experience.

Indeed, he is a Danish Medical Research Specialist, educated by the Faculty of Health & Medical Sciences at the University of Copenhagen, he started his career with 8 years in research & development for a global pharmaceutical company and work for a leading Danish skincare company. He gained ever more beauty industry knowledge.

WHAT HE LEARNED FROM HIS EXPERIENCES …

During his career, Jan found that many customers were applying skincare products that were not adapted to their individual needs.

He also realised that a scientific diagnosis of the skin was rarely done, due to a lack of expertise and proper equipment in the stores.

He met several cases where the skin was imbalanced, that is, had an unhealthy balance of oil and water. Such situation leads to higher energy consumption and stress, which in turn damages natural protection shields and favours the development of all kinds of skin disorders.

HIS CONCLUSION …

Inspired by his scientific background and his Scandinavian culture, Jan Behrens is convinced that, except in the extreme cases of diseases that require specific medical treatment, the skin knows, on a daily basis, to maintain itself a balance between oil and water, which varies according to the conditions and the environment to which the skin is exposed

A SOLUTION ?

The skin is often confronted to conditions that prevent her to maintain her balance itself.

What solution Jan Behrens find to remedy this problem ?

The answer in the next chapter … see you next week !!