True North’s founder, Jan Behrens, a Danish Medical Research Specialist has dedicated his knowledge and work of biometrical skin expertise to discover the truth about maintaining the skins natural beauty.According to his view, the most tangible improvements stem from accurate skin measurement and a reliable skin prescription comes from a good scientific skin diagnosis.
Jan decided to share his valuable expertise and findings by working with a team of technicians and developed MY SKIN NAVIGATOR, a skin scanning machine that gives a biometric analysis of the skin, and later on, MY SKIN COACH, a mobile application allowing accurate skin measurement and diagnosis in the comfort of your own home .The technology precisely measures a range of essential indicators : dryness, dehydration, redness and lines. Jan tested over 100,000 Scandinavian women over 3 years. He observed many cases of unbalanced skin related to an uneven oil-to-water ratio. This imbalance leads to a higher energy consumption and a stressed skin. The natural protection shield performs less effectively, which favours the development of skin disorders.