True North’s founder, Jan Behrens, a Danish Medical Research Specialist has dedicated his knowledge and his skin biometrical expertise to find the truth about skin beauty.
According to his view, tangible results stem from accurate measurements, and a good skin prescription always comes from a good scientific skin diagnosis.
As he was increasingly interested in skincare, he decided to work with a team of technicians and developed MY SKIN NAVIGATOR, a skin scanning machine that gives a biometric analysis of the skin, and later on, MY SKIN COACH, the mobile version.
The technology precisely measures a range of essential indicators : dryness, dehydration, redness and lines. Jan tested over 100,000 Scandinavian women over 3 years. He observed many cases of unbalanced skin related to an uneven oil-to-water ratio. This imbalance leads to a higher energy consumption and a stressed skin. The natural protection shield performs less effectively, which favours the development of skin disorders.