Balance & Science

The vision

True​ ​North’s​ ​founder, ​ ​Jan​ ​Behrens, ​ ​a​ ​Danish​ ​Medical​ ​Research​ ​Specialist​ ​has​ ​dedicated​ ​his knowledge​ and work ​of biometrical​ skin ​expertise​ ​to​ ​discover ​the​ ​truth​ ​about​ maintaining the ​skin​s natural ​beauty.According to his view, the most tangible​ improvements ​stem from​ ​accurate​ skin ​measurement ​and​ ​a​ ​reliable ​skin​ ​prescription​ comes ​from​ ​a​ ​good​ ​scientific​ ​skin​ ​diagnosis.

​Jan decided to share his valuable expertise and findings by working with a team of technicians and developed ​MY​ ​SKIN​ ​NAVIGATOR, ​ ​a​ ​skin​ ​scanning machine​ ​that​ ​gives​ ​a​ ​biometric​ ​analysis​ ​of​ ​the​ ​skin, and later on, MY SKIN COACH, a mobile application allowing accurate skin measurement and diagnosis in the comfort of your own home .The technology precisely measures a range of essential indicators : dryness, dehydration, redness and lines. Jan tested over 100,000 Scandinavian women over 3 years. He observed many cases of unbalanced skin related to an uneven oil-to-water ratio. This imbalance leads to a higher energy consumption and a stressed skin. The natural protection shield performs less effectively, which favours the development of skin disorders.


​Research​ ​into ​the​ ​scanning​ ​technology​ ​revealed​ ​a​ ​need​ ​for​ ​a​ ​simple​ ​skincare​ ​solution, which​ ​works​ ​to​ ​balance, ​de-stress​ ​the​ ​skin​ ​and​ ​answer​ ​its​ ​essential​ ​needs. With​ ​a​ ​team​ ​of​ ​Swiss​ ​cosmetic​ ​experts, ​ ​Jan​ ​Behrens​ ​developed​ ​a​ ​skincare​ ​range, ​made from​ ​only​ ​the​ ​most​ ​effective​ ​natural​ ​ingredients, ​at​ ​the​ ​right​ ​concentration​ ​levels, ​ ​the Scandinavian​ ​way.

Not​ ​too​ ​much​:​ ​Non-aggressive​ ​to​ ​the​ ​skin
Not​ ​too​ ​little​:​ ​Powerful​ ​and​ ​efficient​ ​formulation
​- An​ ​application​ ​of​ ​Lagom’s​ ​Swedish​ ​philosophy, ​ ​the​ ​daily​ ​search​ ​for​ ​the​ ​right​ ​balance​ ​in​ ​life
– ​The​ ​best​ ​skincare​ ​products​ ​based​ ​on​ ​CLEANTECH​ ​
​- A​ ​reasonable​ ​consumption​ ​introduced​ ​by​ ​a​ ​precise​ ​measurement​ ​of​ ​the​ ​skin’s​ ​essential needs​ ​in​ ​simple​ ​formulas​.​
​Skin​ care​ ​imagined​ ​for​ ​a​ ​sensorial​ experience ​with ​comfort. ​A​ ​unique​ ​moment​ ​granted to​ ​oneself​ ​as​ ​advocated​ ​by​ ​the​ ​Danish​ ​Hygge​ ​philosophy.


A range conceived with Scandinavian style.

01. At home and over time measurable results with the application of Skin Coach

02. A dual approach of textures :

  • Sensorial : comfortable materials and light fragrances.
  • Practical : fast penetration.

03. A personalised routine thanks to a customised diagnosis and the right product prescription.

04. ALOE VERA BALANCING COMPLEX TM: A patented complex offering immediate soothing, exceptional moisturising and regenerating effects, helping the skin recover its natural balance.

05. In association with a Swiss laboratory guaranteeing a quality label and a Biometric approach.

06. A short, simple range of 12 products